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Since 1977, Varoujan Jewellers has been renowned for its superior design and craftsmanship, earning numerous prestigious awards. Operating from their Sydney workshop, they pride themselves on meticulously handcrafting jewelry of impeccable quality with unique designs and friendly service.

Web design
Web Development


Founded in 1977, Varoujan Jewellers has garnered acclaim for its superior design and craftsmanship in the jewelry industry. Operating from their Sydney workshop, they specialize in meticulously handcrafted jewelry, offering a wide array of white and colored diamonds, as well as precious gemstones. Varoujan Jewellers prides itself on delivering impeccable quality, unique designs, and personalised service, making them a trusted destination for bespoke jewellery pieces.

The Challenge

Despite their longstanding reputation, Varoujan Jewellers faced the challenge of translating their exceptional craftsmanship and personalised service into an engaging online catalog. Their existing website lacked the sophistication and user experience necessary to effectively showcase their extensive collection of rings and bespoke services. Additionally, they needed a platform that could accurately convey the beauty and intricacy of their creations without disclosing pricing information.

Our Approach

Understanding the importance of presenting Varoujan Jewellers' offerings in a visually appealing and informative manner, we embarked on a client-centric approach to redesign their online catalog. Collaborating closely with their team, we aimed to create a digital platform that captured the essence of their craftsmanship and personalized service. We focused on enhancing the visual appeal of their catalog, leveraging high-resolution images and detailed descriptions to showcase the beauty and intricacy of each jewellery piece. Additionally, we implemented features to highlight their bespoke custom ring services, allowing users to explore the process and possibilities of creating their own unique pieces.

The Result

The redesigned online catalog for Varoujan Jewellers now serves as a captivating showcase of their exquisite rings and bespoke custom services. With enhanced visuals and intuitive navigation, visitors can immerse themselves in the world of Varoujan, exploring their extensive collection with ease. The incorporation of detailed descriptions and imagery accurately conveys the quality and craftsmanship behind each piece, while the emphasis on bespoke services invites users to engage with the brand on a more personal level. As a result, Varoujan Jewellers has witnessed increased online engagement and inquiries, reinforcing their position as a premier destination for fine jewellery and personalised creations.

Our Testimonials

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Daniel Law
Red Search

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Earned Media

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Najib Raad

“Bolt Digital transformed our brand with their creative expertise. We rely on their services time and again for their innovative solutions and exceptional results.”

Rajpal Bains
Bains Property

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